Brand Space
nice rice Qinhuangdao · Aranya | Golden Hour
A three-storey store in Aranya that uses light to bring the famous "orange sea" sunrise indoors.
nice rice Qinhuangdao · Aranya | Golden Hour
A three-storey store in Aranya that uses light to bring the famous "orange sea" sunrise indoors.
nice rice Shanghai · Jing'an Kerry Centre | Poc...
Inspired by Shanghai's pocket parks, this store brings benches, park railings and step-like displays into the mall.
nice rice Shanghai · Jing'an Kerry Centre | Poc...
Inspired by Shanghai's pocket parks, this store brings benches, park railings and step-like displays into the mall.
nice rice Shenzhen · MixC World | Set Sail
Inspired by Shenzhen's link to the sea, our first South China store is designed like a boat setting sail.
nice rice Shenzhen · MixC World | Set Sail
Inspired by Shenzhen's link to the sea, our first South China store is designed like a boat setting sail.
nice rice Chongqing · The MixC | Sowing a Grain...
Crowned by a giant grain of rice, our first Chongqing store marks the brand's fifth anniversary.
nice rice Chongqing · The MixC | Sowing a Grain...
Crowned by a giant grain of rice, our first Chongqing store marks the brand's fifth anniversary.
nice rice Shanghai · Huaihai Road Flagship | Un...
Our first national flagship reinterprets the traditional Chinese roof, with a street-facing café and eggshell lacquer craft.
nice rice Shanghai · Huaihai Road Flagship | Un...
Our first national flagship reinterprets the traditional Chinese roof, with a street-facing café and eggshell lacquer craft.
nice rice Chengdu · Taikoo Li | Old Li, Rebuilt
Drawing on Chengdu's traditional neighbourhood lanes, this store features a hazy resin façade and hanging white pandas.
nice rice Chengdu · Taikoo Li | Old Li, Rebuilt
Drawing on Chengdu's traditional neighbourhood lanes, this store features a hazy resin façade and hanging white pandas.