Privacy policy

Last updated: October 14, 2026

This website is the official online store of nice rice, operated by nice rice (“we”, “us” or “our”).

We use the Shopify platform to run our online store, including our products, services and related tools, and to provide you with a carefully curated shopping experience.

This Privacy Policy explains how we collect, use and disclose your personal information when you visit or use this website, purchase a product, engage in any other transaction with us, or contact us.

We handle your personal information in accordance with this Privacy Policy. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing and disclosure of personal information.

Please read this Privacy Policy carefully. By using or accessing our services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described in it.

Personal information we collect or process

When we use the term “personal information”, we mean information that identifies, or can reasonably be linked to, you or another person. Personal information does not include information that has been collected anonymously or that has been de-identified so that it cannot identify you. Depending on how you use our services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from them):

  • Contact information – including your name, address, billing address, shipping address, phone number and email address.
  • Financial information – including credit and debit card details, financial account numbers, payment information, transaction details, payment methods, payment confirmations and other payment-related details.
  • Account information – including your username, password, security questions and preferences or settings.
  • Transaction information – including the items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past transaction history.
  • Communications with us – information contained in your communications with us, for example when you contact customer support.
  • Device information – including information about your device, browser and network connection, your IP address and other unique identifiers.
  • Usage information – information about how you interact with our services, such as how and when you access them and how you navigate them.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you – including when you create an account, visit or use our services, contact us, or otherwise provide your personal information.
  • Automatically through our services – from your device when you use our products or visit our website, and through cookies and similar technologies.
  • From our service providers – including when we engage them to enable certain technologies or to collect or process your personal information on our behalf.
  • From our partners and other third parties.

How we use your personal information

Depending on how you interact with us and which services you use, we may use personal information for the following purposes:

  • Providing, customizing and improving our services – to provide our services to you, including performing our contract with you, processing payments, fulfilling orders, remembering your preferences and interests, sending account-related notifications, processing purchases, returns, exchanges and other transactions, creating, maintaining and managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews, and personalizing your shopping experience, for example by recommending products based on your purchase history. This may include using your personal information to better tailor and improve our services.
  • Marketing and advertising – for marketing and promotional purposes, for example sending marketing, advertising and promotional communications by email, text message or post, and showing you online advertisements for products or services based on items you previously purchased or added to your cart and your other use of our services, within our services or on other websites.
  • Security and fraud prevention – to authenticate accounts, provide a secure payment and shopping experience, detect, investigate and respond to fraudulent, unauthorized, illegal, dangerous or malicious activity, protect public safety, and keep our services secure. If you register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access details with anyone.
  • Communicating with you – to provide customer support, respond to you promptly and effectively, and maintain our business relationship with you.
  • Legal reasons – to comply with applicable law and respond to valid legal process, including requests from law enforcement or government agencies; to participate in or investigate civil discovery, potential or actual litigation and other legal disputes; and to investigate and enforce potential violations of our terms and policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

  • With Shopify and with vendors and other third parties that provide services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners that provide marketing services and deliver advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to direct us not to share your information for targeted advertising or marketing based on your activity across different merchants and websites.
  • When you direct, request or consent to our disclosing certain information to third parties, for example when shipping your products or when you use social media widgets or login integrations.
  • Within our group of affiliated companies or other companies under common control.
  • In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests); to enforce our applicable terms and policies; and to protect and defend our services, our rights, and the rights of users and others.

Relationship with Shopify

Our services are hosted by Shopify, which collects and processes personal information about your access to and use of our services in order to provide and improve them for you. Information you submit to our services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence, in order to provide and improve our services for you. In addition, to protect, grow and improve our business, we use certain enhanced features from Shopify that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information it collects about your interactions with our store, other merchants and Shopify. In such cases, Shopify is responsible for the processing of your personal information and will respond to requests to exercise your rights regarding its use for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, see the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-party websites and links

Our services may include links to websites and other online platforms operated by third parties. If you follow a link to a site that is not affiliated with or controlled by us, please review that site’s privacy and security policies and other terms. We do not guarantee, and are not responsible for, the privacy or security of those sites, or the accuracy, completeness or reliability of the information found on them. Information you provide in public or semi-public places, such as social networking platforms operated by third parties, may be viewable by other users of our services and by users of those third-party platforms without limitation on its use by us or by the third party. The inclusion of such a link does not imply endorsement of the content of those platforms or of their owners or operators, unless we expressly identify them as such on our services.

Children’s data

Our services are not directed to children, and we do not knowingly collect personal information from children who are under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request deletion of that information. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Security and retention of your information

No security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as maintaining your account, providing our services, complying with legal obligations, resolving disputes, and enforcing other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and, where permitted by law, we may decline your request.

  • Right to access / know – you may have the right to request access to the personal information we hold about you.
  • Right to delete – you may have the right to request deletion of the personal information we hold about you.
  • Right to correct – you may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to data portability – you may have the right to receive a copy of the personal information we hold about you and, in certain circumstances and subject to exceptions, to request that we transfer it to another service.
  • Managing communication preferences – we may send you promotional emails, and you can stop receiving them at any time by using the unsubscribe option in the email. If you unsubscribe, we may still send you non-promotional emails, such as important notices about your account or orders.

You can exercise these rights where described on our services, or by contacting us using the contact details below. To learn more about how Shopify uses your personal information, and your rights regarding data processed by Shopify, visit https://privacy.shopify.com/en.

We will not treat you unfavorably because you exercise any of these rights. Where permitted or required by applicable law, we may need to verify your identity before processing your request. In accordance with applicable law, you may appoint an authorized agent to exercise your rights on your behalf. Before accepting such a request from an agent, we may require the agent to provide proof that you have authorized them, and we may also require you to verify your identity directly with us. We will respond to your request within the time limits set by applicable law.

Complaints

If you are not satisfied with how we handle your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision through those contact details, or to lodge a complaint with your local data protection authority.

International transfers

Please note that your personal information may be transferred, stored and processed outside your country of residence.

Where we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or, where applicable, the equivalent contracts issued by the relevant UK authority, unless the destination country has been recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice where required by applicable law.

Contact us

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, please contact us at:

nice rice
nicericeonline@gmail.com
Lockhart Road, Wan Chai, Hong Kong
+852 9752 5699