nice rice Shenzhen · MixC World | Set Sail
Shenzhen was born of the sea and has always looked toward it. In just 40 years it grew from a small fishing village into an international city, and the boat became one of its cultural symbols, a record of the city's decades of growth.
nice rice's first store in South China has opened at MixC World in Nanshan, Shenzhen. Taking the boat as its cue, the store explores how a retail space can resonate with its city.
Set Sail
At the entrance, crossing masts and beams define the space while keeping it open and inviting people in.
On the "deck," an angled central column holds up the "sail," the main visual of the space. The curved ceiling recalls a white mainsail, and its upward sweep captures the moment a boat raises its sails and heads out to sea.
The sailboat's rope structure gives a simple reading of the boat's parts while also working as a display system, bringing function and form together.
Step into the "cabin," and warm wood brings calm and comfort. If the deck is where you face the wind and waves, the cabin is where you feel sheltered.
The contrast between outside and inside draws visitors deeper into the space. Imagining the sea breeze and the waves, they can feel a special connection with Shenzhen, a city of the sea.
A Local Expression
Every nice rice store is a sincere local expression, built on understanding and engaging with the culture of its place.
Lingnan culture is diverse and practical, open and unafraid of change. We brought that spirit into the space and added a touch of sincerity to a commercial setting.
Embracing the openness of the city, catching the wind, crossing the waves and sailing on: this is the story of the Shenzhen MixC World store.
Store Information
Opened: December 2023
Area: 270 m²
Address: B110, B1, MixC World, Nanshan District, Shenzhen, China
Design: say architects
Photography: Yanyu
Lighting design: TRACE Lighting Design
Explore More
See all nice rice locations on our Our Stores page, discover the everyday essentials of rice. and the relaxed style of nice., or read more stories in Brand Space.