Brand Space

nice rice store at Paradise Walk, Chongqing

nice rice Chongqing · Paradise Walk | Interchange

Chongqing's famous elevated roads became the display tables of this store, creating a small "mountain city" inside.

nice rice Chongqing · Paradise Walk | Interchange

Chongqing's famous elevated roads became the display tables of this store, creating a small "mountain city" inside.

nice rice store at Center 66, Wuxi

nice rice Wuxi · Center 66 | Good Rice from Jia...

Returning to Jiangnan, our Wuxi store turns the region's rice terraces into a looping space you can walk through like an ink painting.

nice rice Wuxi · Center 66 | Good Rice from Jia...

Returning to Jiangnan, our Wuxi store turns the region's rice terraces into a looping space you can walk through like an ink painting.

nice rice store at Joy City, Beijing

nice rice Beijing · Joy City | Hutong Wooden Ho...

Inspired by Beijing's hutongs, this all-white store is imagined as two old wooden houses with playful rice-ball details.

nice rice Beijing · Joy City | Hutong Wooden Ho...

Inspired by Beijing's hutongs, this all-white store is imagined as two old wooden houses with playful rice-ball details.

nice rice concept store at LIVAT, Beijing

nice rice Beijing · LIVAT | Great Wall Courtyard

A family-friendly concept store designed as an enclosed courtyard, finished in granite that recalls the Great Wall.

nice rice Beijing · LIVAT | Great Wall Courtyard

A family-friendly concept store designed as an enclosed courtyard, finished in granite that recalls the Great Wall.

nice rice concept store at LIVAT, Shanghai

nice rice Shanghai · LIVAT | Fragments of Fashion

An environmentally conscious store built from reclaimed Shanghai timber, with fixtures shaped like folded paper patterns.

nice rice Shanghai · LIVAT | Fragments of Fashion

An environmentally conscious store built from reclaimed Shanghai timber, with fixtures shaped like folded paper patterns.

nice rice store at West Bund Dream Center, Shanghai

nice rice Shanghai · West Bund Dream Center | F...

Facing the Huangpu River, our West Bund Dream Center store is an open, pet-friendly "harbour" with a riverside café.

nice rice Shanghai · West Bund Dream Center | F...

Facing the Huangpu River, our West Bund Dream Center store is an open, pet-friendly "harbour" with a riverside café.