Brand Space
nice rice Hangzhou · The MixC | Hangzhou House
Our first store in Zhejiang reinterprets traditional Hangzhou architecture with a gabled wooden roof and a façade that ripples like West Lake.
nice rice Hangzhou · The MixC | Hangzhou House
Our first store in Zhejiang reinterprets traditional Hangzhou architecture with a gabled wooden roof and a façade that ripples like West Lake.
nice rice Nanjing · MixC World
Our first Nanjing store combines minimal white lines, mirrored walls and stone, with a café to pause in.
nice rice Nanjing · MixC World
Our first Nanjing store combines minimal white lines, mirrored walls and stone, with a café to pause in.
nice rice Beijing · Taikoo Li Sanlitun
Our first Beijing store, with glass-block walls, sky-inspired lighting and a quiet corner for coffee.
nice rice Beijing · Taikoo Li Sanlitun
Our first Beijing store, with glass-block walls, sky-inspired lighting and a quiet corner for coffee.
nice rice Shanghai · Taikoo Li Qiantan
"A wooden house within a wooden house": a quiet store and café in the heart of Taikoo Li Qiantan.
nice rice Shanghai · Taikoo Li Qiantan
"A wooden house within a wooden house": a quiet store and café in the heart of Taikoo Li Qiantan.
nice rice Shanghai · Xintiandi
A minimal white store with warehouse-style fixtures and a slowly turning installation inspired by space stations.
nice rice Shanghai · Xintiandi
A minimal white store with warehouse-style fixtures and a slowly turning installation inspired by space stations.