nice rice Chongqing · The MixC | Sowing a Grain of Rice

nice rice's first Chongqing store sits at the heart of Phase II of The MixC Chongqing. Marking the brand's fifth anniversary, nice rice teamed up again with say architects. Under the concept "Sowing a Grain of Rice," we planted a seed in Chongqing, the misty mountain city, carrying our wish that a bowl of nice rice becomes a quiet essential in everyday life.

A Giant Grain of Rice

The store is a standalone building with 360-degree glass display windows. A giant grain of rice seems to descend from the sky and rest on top, wrapping the building and becoming the visual centre of the plaza. This oversized "grain" also hides the usual clutter of rooftop equipment and becomes part of the cityscape.

Inside the Store

Inside, every area radiates out from the grain of rice. In the café, wooden round tables sit beneath the "grain." The living texture of the wood and its warm natural tone soften the hard edges of the space. Sitting around a round table naturally brings people closer and makes everyone feel included.

Three meals a day, rice is always on the table. Rice is the most fundamental food in the East, just as, among all the beautiful clothes out there, there is always one essential piece of "nice rice" in your everyday wardrobe.

The idea of sowing a grain of rice expresses our hope that this small seed will grow within Chongqing's cityscape and become a memorable symbol.

Sowing a Grain of Rice

Visit the Store

Address: NL251, L2, Phase II, The MixC Chongqing, Jiulongpo District, Chongqing, China

Explore More

See all nice rice locations on our Our Stores page, discover the everyday essentials of rice. and the relaxed style of nice., or read more stories in Brand Space.