Our Story
Just clothes. Made well, for every day.
Everyday menswear from Shanghai, since 2018. Quiet and unassuming, always there for everyday life.
Since 2 February 2018
Where the name comes from
nice rice began with a clear purpose: to create a high-quality, effortlessly versatile classic T-shirt for anyone who appreciates the everyday.
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Nice.
Our commitment to uncompromising quality, in every fabric, seam and finish.
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Rice.
The quiet presence of a bowl of rice on the dining table: humble, essential, always within reach.
Together, these two words stand for our dedication to the fundamental and the everyday.
What we make
Simple, comfortable pieces
For those who appreciate refined taste and quality. Timeless pieces with texture and simplicity, made for effortless daily styling.
What we believe
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Quiet and unassuming
Clothes that are always there for everyday life, without asking for attention.
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Refined, understated
Considered materials and careful making, so every piece wears well and lasts.
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Texture and simplicity
Classic shapes in honest fabrics, made to be worn season after season.
Less logo, more you
Keeping the logo small isn’t the absence of design. It’s design in service of the wearer. Our logo has no complex graphics or decoration, and it isn’t built to be loud. We treat invisibility as the highest form of identity: the logo is kept as small as possible and tucked into the most unassuming place, so you can step out from under a brand’s definition and express your own style freely.
Just clothes.