nice rice Qinhuangdao · Aranya | Golden Hour

Golden Hour

nice rice's new concept store has opened in Queyue Town, Aranya. In our previous stores we expressed sustainability through materials. But materials weather and change, while light brings a timeless beauty.

Making the most of a standalone building and its exceptional location, we used light itself as the language of the architecture and brought Aranya's famous "orange sea" into the space. Volumes of different sizes rise and fall, light and shadow cross, capturing beautiful moments and creating a golden coast that never ends.

Bringing Aranya's Orange Sea Indoors

Beyond waking at 4 a.m. to chase the sunrise, we wanted the building itself to merge with nature: a retail space where you can meet Aranya's romantic orange sea and take a moment to rest, at any time of day.

Sloping clothing rails curve like waves. As light falls from above and spreads across the floor, orange ripples quietly rise. The diffused light washes over the white walls, wrapping the space in a golden glow, as if you were standing on a calm shore.

Windows of different sizes on each floor frame the views outside. Beyond the glass lies the deep blue of the night; inside, Aranya's orange sea slowly flows in. Inside and outside, yellow and blue trade places, creating a different view in every corner.

Capturing Beautiful Moments

The three-storey building has clearly defined zones: the first and second floors are for shopping, and the rooftop terrace is a place to relax and take it all in.

The swing seats are inspired by Aranya's famous sea swing and, together with the orange sea, bring that scene into the building. A photo spot on the rooftop lets you take home a beautiful memory.

A tall atrium runs through all three floors, and the minimal architecture creates a brighter, more spacious interior. The arched ceiling catches the sunlight and lets it flow naturally inside, scattering golden light.

With the sky as a canvas and the building as part of nature, golden waves roll through the architecture, and sunrise and sunset are quietly captured here.

A golden coast that never ends.

Visit the Store

Address: H29, Binhe Commercial Street, Aranya North Shore (Phase 9), Qinhuangdao, China

Explore More

Find every nice rice location on our Our Stores page, read our story, or shop our best sellers online. For more store design stories, visit Brand Space.