nice rice Shanghai · LIVAT | Fragments of Fashion

nice rice's new concept store has opened at LIVAT Shanghai. Unlike our other stores, this space was designed as an environmentally conscious place to shop.

Fixtures Inspired by Paper Patterns

We studied the brand's minimal garment patterns and combined them with the language of architecture. Each product line has its own fixture, built from folded forms that echo a paper pattern. These fixtures wrap around the small structural elements of the existing space and soften their presence.

Built from Reclaimed Wood

As Shanghai keeps renewing itself, the city leaves many traces of old buildings behind. Waste timber from old villas and high-rises often ends up sitting in factories. nice rice collected and reassembled these discarded boards and made them the core material of the store: every wall and fixture surface is clad in reclaimed wood.

Each reclaimed board has its own history, with its own shade and grain. The recycled material brings a raw, natural feel, and its neutral wood tone lets the texture and silhouette of the clothes stand out.

A Calm Place to Shop

In line with the brand's approach of keeping things as simple as a meal, the interior strips away unnecessary decoration. Clear product groupings make the store easy to read and let you shop at your own relaxed pace.

Through a minimal space, nice rice creates a relaxed environment where visitors can focus on the clothes themselves and take time to appreciate the brand's style and the quality of its cut and tailoring.

Explore More

See all nice rice locations on our Our Stores page, discover the everyday essentials of rice. and the relaxed style of nice., or read more stories in Brand Space.