nice rice Beijing · Joy City | Hutong Wooden Houses

nice rice's Beijing store has quietly appeared at Joy City. Working with the character of the site, the design makes the most of its two entrances, one indoor and one outdoor, and its folded floor plan.

Two Hutong Wooden Houses

Inspired by Beijing's hutong architecture, the two spaces are imagined as two old wooden houses in a hutong. The outer corners are softly rounded, bringing the beauty of the turning corner, so typical of hutong lanes, into the space.

White Space and Rice-Ball Details

The whole space is built on a minimal white base, with its own design language created through the mix of materials and forms. Quilted details add texture, while irregular white "rice balls" scattered across the floor bring a playful, relaxed, artistic feel.

Although the space looks all white at first glance, fixtures, floors, walls and ceilings each use different materials and shapes, giving it depth and texture. White wainscoting and textured paint feel delicate and restrained, while the pieced-together rice-ball motif adds a light rhythm.

The minimal space echoes the brand's minimal products, showing that even basic pieces can carry their own kind of quality.

Explore More

Find every nice rice location on our Our Stores page, read our story, or shop our best sellers online. For more store design stories, visit Brand Space.