nice rice Beijing · LIVAT | Great Wall Courtyard

The nice rice Beijing LIVAT concept store sits at the heart of a family-oriented area, surrounded by places like IKEA and Sam's Club. This setting became the starting point for the new store design.

An Enclosed Courtyard

The core concept is an "enclosed courtyard," drawn from a traditional spatial philosophy that brings closeness and a sense of security into the store. The enclosed layout creates a warm, embracing atmosphere, and a carefully planned route makes shopping more comfortable and easy.

A Space for Families

With the launch of our kids' line, nice rice is paying more attention to time spent as a family. The store includes a playful interactive area and a space for parents and children, creating a place families can share. It is more than an added function: it reflects values the brand has always cared about.

Granite and the Great Wall

For materials, we chose granite, a stone with deep cultural meaning. Its solid, rustic texture recalls the spirit of the Great Wall: protection, strength and permanence. Through this design language, the store responds to Beijing's history and offers visitors a richer cultural connection.

Explore More

See all nice rice locations on our Our Stores page, discover the everyday essentials of rice. and the relaxed style of nice., or read more stories in Brand Space.