nice rice Wuhan · The MixC | River City Home

Following the renewal of our Xinle Road flagship, nice rice has now arrived in Wuhan. Once again, "home" is at the heart of the story: gentle, relaxed and approachable, a small home in the city that gives people a sense of belonging.

The nice rice Cabin

The store sits on a street-facing corner of the mall. Taking advantage of its two open sides, we designed a white-brick "nice rice cabin." Two small windows on the side and an overhanging eave give the exterior character and bring natural light inside, quietly easing the narrowness of the long space.

Inside: The Layout of a Home

Inside, the space follows the layout of a home. On either side of the entrance are scenes that recall a wardrobe and a balcony, bringing back the familiar feeling of coming home. A corridor running toward the back connects each area like the lifeline of a house, gently linking the whole space.

In each area, everyday household objects are used as fixtures, so the brand's wide range of products blends naturally into scenes from daily life. With freely combined blocks, nice rice responds to how people really move through their days, letting the feeling of home flow throughout the space.

Wherever you are, nice rice wants you to feel "I'm home" the moment you open the door. Through space, we weave the feeling of home, so that every visit feels like a warm homecoming.

Visit the Store

Address: P115, The MixC Wuhan, intersection of Jianshe Avenue and Taibei Road, Jiang'an District, Wuhan, China

Explore More

Find every nice rice location on our Our Stores page, read our story, or shop our best sellers online. For more store design stories, visit Brand Space.