nice rice Shenzhen Bay · The MixC | Waiting for You to Come Home

nice rice's new "home" has opened at The MixC Shenzhen Bay. With pure white and aged wood tones as its base, and the brand's familiar way of displaying products like everyday objects at home, this store creates a more open form of "home" that suits its site.

An Open Front Room

The store faces the mall's main entrance, with a wide, open frontage. nice rice made the most of this by turning the entire front into an open space, like the front room of a house.

The Round Table

At the centre is a round dining table, echoing our first store on Xinle Road and serving as the emotional heart of the space. Clothes are presented with care, like a dish on the table, inviting "nice people" to sit down, look around and stay a while, and to rediscover the feeling of a family gathered around a table.

This time we deliberately avoided dividing the space into small rooms. The layout is more open, so the whole store is visible the moment you walk in, bringing the same sense of ease you feel when you come home.

Aged Wood and White

The uneven texture of the aged wood feels as familiar as furniture from memory, and adds quiet warmth against the white background. Displays with a lived-in feel are scattered throughout, giving the space a gentle, intimate atmosphere.

Here, "home" is one simple whole, with no detours. You don't have to search for it; it welcomes you straight in, honestly.

What nice rice wants to say is that no matter how much a city changes, the heart of home stays the same: the round table, the colour of the wood, and the feeling of being at ease.

Nice rice is ready, quietly waiting for you to come home.

Explore More

Find every nice rice location on our Our Stores page, read our story, or shop our best sellers online. For more store design stories, visit Brand Space.