nice rice Xi'an · G Park | Flying Eaves

Flying Eaves in the Wind

In Chinese architecture, the roof has always shaped the city skyline. In Xi'an, a city rich in historic buildings, flying eaves are one of the defining elements of Chinese architecture, and they take many forms.

For the renewal of the nice rice Xi'an pop-up concept space, we focused on a feature unique to the site: a façade nearly 10 metres high. By connecting it with the form of flying eaves, we translated the brand's language into architecture.

Light, flowing curves draw a minimal version of the upturned eave. The large canopy seems to lift gently, welcoming visitors from every direction.

The store brings in Xi'an's traditional culture and architectural textures, with display tables inspired by the city walls and a façade installation that has become a local landmark.

Inside the Store

Inside, the brand's signature design style continues, while the texture of the city walls is translated into stone. Display tables are arranged around a central platform, naturally guiding the flow of visitors.

Minimal powder-coated metal fixtures hold the products, with clear zones for each category, making shopping more intuitive and easy.

A true landmark doesn't need heavy decoration or overwhelming spectacle. As the brand has always said, classic design is what lets your own personality stand out.

nice rice carries forward the wisdom of traditional architecture through contemporary design, gradually turning retail spaces into places that share culture.

Upturned eaves, welcoming all who arrive.

Visit the Store

Address: 1F-23a, G Park, Laochenggen, Xinghuo Road, Lianhu District, Xi'an, China

Explore More

See all nice rice locations on our Our Stores page, discover the everyday essentials of rice. and the relaxed style of nice., or read more stories in Brand Space.