nice rice Hangzhou · The MixC | Hangzhou House

nice rice's first store in Zhejiang has opened at The MixC Hangzhou. Here, too, we explore how architecture and local culture can live together in one space.

The Hangzhou House Concept

The theme of the Hangzhou store is "Hangzhou House." The idea of following nature, the gabled roofline and exposed roof beams form the core of the space.

A minimal white box outside leads into a rectangular wooden space inside, expressing the two sides of Hangzhou: classical and contemporary.

Façade, Roof and Light

More than a thousand hanging panels cover the façade. As they move in the wind, they recall ripples spreading across West Lake.

The gabled roof is inspired by the rooflines of Hangzhou-style architecture. It makes the most of the store's ceiling height, creating an open and natural feel.

At the entrance, a constantly changing digital installation and freely reconfigurable screens create new interactions between the space and the people in it.

With this project, we wanted to share the distinctive Hangzhou great-house style more directly with visitors, and let them feel the charm and value of traditional culture within a thriving modern city.

Explore More

Find every nice rice location on our Our Stores page, read our story, or shop our best sellers online. For more store design stories, visit Brand Space.