The new nice rice “home” finds its place at Shenzhen Bay MixC. Continuing the brand’s signature palette of pure white and time-worn wood tones, and its use of everyday objects as display elements, the store responds to the site’s unique conditions with a more open and expansive interpretation of “home.”
Facing the mall’s main entrance, the storefront features a broad, horizontal façade. Taking advantage of this openness, nice rice transforms the entire front area into an open “front hall of the home.” At its center sits a round dining table — an echo of the Xinle Road flagship — and the spiritual core of the space. Here, garments are presented with the same care as a thoughtfully prepared meal, inviting friends of the brand to gather, browse, linger, and rediscover the sense of togetherness found around a family table.
This time, the layout avoids deliberate segmentation into multiple zones. Instead, it unfolds in a more open manner, allowing the space to be taken in at a glance the moment one steps inside, offering the quiet reassurance of returning home. The patina of aged wood finishes recalls familiar furniture from memory, settling warmly against the white backdrop. Life-like displays are gently dispersed throughout, lending the space an approachable and intimate character.
Here, home is experienced as a whole — without detours or the need to search — welcoming every return with an honest and open layout. Through this space, nice rice conveys a simple truth: no matter how cities change, the essence of home remains the same — the round table, the warmth of wood, and the comfort of reassurance.
The meal is ready. nice rice waits, quietly, for your return.
