nice rice / Story
nice rice was founded on February 2, 2018.
It began with a simple idea: a well-made, easy-to-wear T-shirt for everyday life.
“nice” stands for an uncompromising approach to quality.
“rice” refers to a quiet, essential presence — simple and always there.
Together, they express a focus on the basics of daily life.
Simplicity is at the core.
The logo uses PingFang lowercase, as is.
Brand Positioning
For those who value taste and quality.
Simple, comfortable dressing.
“Just clothes.”
“Just clothes.”
An attitude from nice rice.
Clothing should not define you,
nor interrupt the way you live.
Like rice — quiet, simple, always there.
Taste and quality, within reach.
Dressing, made easy.
