The new nice rice concept store is located at Shanghai Livat. With this space, nice rice set out to create an environmentally conscious shopping environment distinct from its other locations. By analyzing the brand’s minimalist garment patterns and translating them into architectural language, the design aligns each product line with folded forms that become clean, precise display fixtures. These fixtures enclose and organize the fragmented existing architecture, subtly softening the impact of the original structural conditions.
As Shanghai continues to evolve, traces of past buildings remain — discarded materials from old residences and high-rises often accumulate in factories. nice rice reclaims and reassembles these abandoned wooden boards, using them as the store’s core decorative material across all interior surfaces. Sourced from different origins, the reclaimed wood carries varied tones and textures. The reuse of these materials brings a raw, natural quality to the space, while their neutral palette highlights the texture, silhouette, and craftsmanship of the garments.
Just as the brand aims to make tailoring feel as effortless as having a meal, the store design removes unnecessary decorative elements to create an orderly, clearly categorized retail environment. This pared-back approach offers customers a more intuitive and relaxed shopping experience. Through minimalist design, nice rice creates a calm and comfortable setting, allowing visitors to focus on the clothing itself and fully experience the brand’s aesthetic and approach to pattern-making.
