nice rice × LABELHOOD | Oriental Youth Collection

In the vast world between heaven and earth, young people become tiny sparks, cutting through the dark night sky.

They shout, they chase, they keep moving forward, rowing with the oars of their dreams, protecting hope and the future.

LABELHOOD × nice rice
"Oriental Youth Vol.02" is officially released, rising with the sun in the East.

Once again, we look at young people's journey of chasing their dreams, and carry their youthful energy, bathed in morning light, into what comes next.

Young Dreams Rise in the East

This time, we asked young people a question:

"Which colour of the sunrise are you?"

"Pale dawn white: everything is still unknown."
"A sudden light blue: my future is only just beginning."
"Yellow spreading across the sky: I'm still moving forward."
"Soft orange: I'm finding the courage to look at the world."
"Vermilion on the horizon: a young person full of drive and ambition."

That is what Oriental Youth told us.

Colours of Dawn

Ink black, tea white, moon blue, pale indigo. Amber, powder blue, crimson purple, orange mist.

In Eastern colours, the collection paints the glow of dawn, each vivid shade quietly tracing the outline of youth.

Soft yet resilient, its feel and texture nurture endless strength, staying with young people until they reach the shore of their dreams.

Energetic casual style opens up room for imagination on the road ahead.

Colourful dreams take flight into the endless sky, like the sun rising in the East.

Oriental Youth become sparks that break through the darkness, lighting up the world with hope and waking everything that sleeps.

And toward a bright future, they leave their own mark.

Shop the Look

The LABELHOOD × nice rice pieces are not available in our online store, but you can find easy, energetic casualwear in our hoodies & sweatshirts and new arrivals. More collaborations are in News.