This collection is inspired by the everyday observation of “good morning, let’s have breakfast.” Featuring a quilted fabric construction with dense stitching, it creates a lightweight, compact commuter bag that feels as easy and effortless as a simple breakfast.

・The small dumpling bag is designed to perfectly meet the daily commuting needs of urban youth. It can at least fit essentials like an iPad mini, while adapting to various city scenarios such as cycling and walking.

“Good morning, can I join you for breakfast?”
“Let’s have some dumplings together!”

The idea of “sharing a meal” comes from a simple social insight: relationships often begin by asking for a small favor. As a new brand meeting you for the first time, we embrace a little boldness—almost “shamelessness”—to quickly bring people closer.

The creative story of this collaboration is set along the Suzhou Creek in Shanghai, part of the nicerice team’s daily commute. Real team members appear in the visuals, portraying slices of everyday life. Staying true to Clout Cloud’s approach, we use real people instead of professional models to tell collective, human-centered stories.

In a time shaped by individualism, this is a return to emotional connection—observing how people relate, value relationships, and build bonds. We believe that kindness and companionship can carry us further in life.