nice rice × LABELHOOD Oriental Youth Collaboration Series

nice rice × LABELHOOD 東方少年 コラボレーションシリーズ

Across vast and boundless horizons,

young souls pierce the darkened sky with sparks of light.

Shouting, chasing, moving forward,

they steer hope and the future with oars forged from dreams.


LABELHOOD joins hands with nice rice

to officially present “Oriental Youth” Vol. 02,

set against an Eastern context of the sun rising in the east.


Once again, we explore the journey of youthful aspiration,

continuing the story of vitality and energy under the glow of dawn.




“Youthful Dreams, Sunrise in the East”


This time, we pose a question to young dreamers:

“Which color of the sunrise do you see yourself in?”


“A touch of pale dawn white — everything is still full of possibilities.”

“A sudden light blue — my future has only just begun.”

“The yellow that fills the sky — I am moving steadily forward.”

“A soft orange hue — bravely lifting my head to observe the world.”

“The crimson at the horizon — the richness and ambition of youth.”

Thus, the Oriental youth respond.





Ink black, tea white, moon blue, light indigo.

Amber, powder blue, deep purple, orange mist.

Eastern color tones carry forward the brilliance of sunrise clouds,

each shade sketching the many faces of youth.





Soft yet resilient textures and tactile surfaces

nurture an ever-growing strength,

protecting young dreamers as they journey toward their ideal shores.


Vibrant, easygoing silhouettes

open new paths of imagination for youth in motion.

Colorful dreams take flight across endless horizons,

just like the sun rising in the East.


Oriental youth break through the darkness with sparks of light,

casting hope across the land and awakening all things,

adding their own stroke to a radiant future.

nice rice × LABELHOOD Oriental Youth Collaboration Series
nice rice × LABELHOOD Oriental Youth Collaboration Series
nice rice × LABELHOOD Oriental Youth Collaboration Series